Introduction

Launched in October 2004, Pringles teamed up with The Incredibles©, the hilarious action-packed animated adventure about super-heroes from the Academy Award® winning creators of Toy Story, Monsters, Inc. and Finding Nemo.

This partnership between Pringles and Disney/Pixar is part of a multi P&G brand deal (11 brands) between the largest consumer packaged goods company in the world and the most successful animated production duo in history. Stafford represented Pringles in the negotiation and worked closely with C.A.A. (Creative Artists Agency) in negotiations for the master multi-brand agreement.

( 4 ) Separate Pringles Promotions

1. Pringles ® Prints™ (U.S.) Theatrical
2. Pringles & Disney Rebate promotion (U.S.) Theatrical
3. Pringles & The Incredibles (Canada) Theatrical (w/major retail customization)
4. Pringles & The Incredibles DVD Rebate Promotion (U.S.) DVD release

1 | Pringles ® Prints™ Program (U.S.) overview

The Incredibles Pringles ® Prints™ program is the second promotion for the highly successful Pringles ® Prints™ brand.  Activated on Pringles Snack Stacks and regular cans, the program offers consumers the first "images" printed on chips.

The program includes the following:

• Millions of Pringles ® Prints™ units
• On-pack art conversion with individual SKU's featuring each of the main characters
• Hundreds of exclusive film trivia content pieces printed on crisps (facts and phrases from the movie)
• Line art images of the main film characters printed on crisps
• Drive-to-theatres message on crisps (movie releases Nov. 5th, 2004)
• Thousands of Pringles ® Prints™ free standing retail displays
• Dedicated :30 second and :15 sec TV spot run on broadcast, cable & syndication
• FSI: P&G Brand Saver coupon insert delivered to over 50MM HH's.
• BrandSaver.com e-mail newsletter drop
• Public Relations Campaign including celebrity outreach

What is Pringles® Prints™?

View the :30 sec TV spot
Click here

View the :15 sec TV spot
Click here

P&G Brand Saver FSI (above)

2 | Pringles & Disney Rebate Promotion (U.S.) overview

The Incredibles Pringles Rebate promotion is a consumer offer by Disney Records carried on Pringles packaging.  Consumers who purchase the Pringles promotional can and either one-of, or both -of, the official The Incredibles Soundtrack & Storyteller CD's, can save up-to $5.00 by mail-in rebate.

The program includes the following:

• Millions of Pringles cans on-shelf
• On-pack art conversion "collectors cans" featuring a different character on each SKU
• Special Pringles Promotional Flavor Seal
• Available in all stores which sell Pringles

3 | Pringles & The Incredibles (Canada)

The Incredibles Pringles promotion in Canada is a national on-pack art conversion with "collectors can" and a retail customization overlay with Loblaws, the country's largest grocer.

The program includes the following:

• Pringles cans on-shelf
• Special promotion can size (25% More!)
• On-pack art conversion "collectors cans" featuring a different character on each SKU
• Loblaws MOVIE CASH retail customization.  Consumer offer: Buy 4 cans of Pringles and receive a FREE child's movie ticket ($9.00 value)
• Pringles free standing retail displays at Loblaws

4 | Pringles & The Incredibles DVD Rebate Promotion (U.S.) Program

Activating in February 2005, in support of The Incredibles DVD release on March 15th, this promotion is a DVD rebate program.

The program includes the following (note several components are not yet public so are not listed here):

• Millions of Pringles Snack Stacks units
• On-pack art conversion with individual SKU's featuring main characters

Pringles® is a registered trademark of The Procter & Gamble Company.

The Incredibles ©2004 Disney/Pixar.

This program was executed under a consulting contract between Shaky Egg Communications Inc. and Alliance.