Brand integration into television & film goes far beyond product placement. While product placement plays a role, well executed integrations include a closer relationship between the brand and the theme, storylines and character dialogue of the entertainment property. In some cases brand integration can also include title sponsorship, advertiser supported programming and the brand underwriting the production.

Please explore the Diet Coke and Pringles Cheat! case studies. Please stay tuned to the website for updates on other projects involving U.S. broadcast networks and tier-one brands.

"Can Brands Save Hollywood" Read the article.

"Twist on old Idea" Read the article.

Laughter-it’s fun, hard to stop sometimes, and can happen anywhere, anytime. It feels good…that’s why Diet Coke teamed up with the IMPROV to pay tribute to 4 decades of good times with the Diet Coke with Lemon IMPROV 40th Anniversary Comedy Tour and Television special on NBC. The tour kicked off in Los Angles and the jokes didn’t stop until the fun was shared with fans throughout the country-21 cities in all!

Cheat! Pringles Gamers Guide is a Pringles-branded, G4-produced program, that gives viewers the best cheats and strategies for beating their favorite games. It is a leading example of today’s new form of product integration in a world where getting your brand seen isn’t as easy as just buying television spots and print ads.

Click here for Brand Integration with Video games.